Tackling Mental Health Disparities

 
 

Client: One Mind
Role: Social Media Manager & Content Producer
Platforms: Instagram Reels, TikTok, YouTube Shorts, Facebook
Tools: Riverside, Adobe Premiere Pro, Photoshop, Airtable, Google Drive

OVERVIEW

About the Client:

One Mind — a leading nonprofit advancing brain health research and advocacy, with a focus on equity and accessibility in mental health care.

Campaign Overview:

  • Series spotlighting researchers + community leaders tackling inequities in mental health

  • Goal: make science approachable, amplify underrepresented voices, and spark dialogue

  • Distributed across short-form social platforms

My Role:

  • Produced platform-native videos for TikTok, IG Reels, YT Shorts, and FB

  • Collaborated with researchers to ensure scientific accuracy + accessible storytelling

  • Shaped editorial strategy, created copy + graphics

  • Deployed and optimized content across multiple platformsRESULTS

Results

📣 Elevated awareness of disparities in mental health care through accessible storytelling
🎥 Produced 8+ Reels/shorts spotlighting leading researchers and advocates, earning 40K+ views and 5× engagement across TikTok, YouTube, Instagram, and LinkedIn
📊 Expanded One Mind’s reach into diverse online communities
📈 Strengthened brand reputation as a hub for inclusive mental health dialogue

 
Laurel Burgam