OVERVIEW

About the Client:
The Dodo — a leading digital publisher sharing heartwarming, viral animal stories with millions of viewers across multiple platforms.

Campaign Overview:
A UGC-based short video designed to emotionally hook viewers within the first five seconds. Told the story of Ginger, a rescued pit bull who became a “mom” to other fosters, as part of The Dodo’s Foster Diaries series.

My Role:
Identified the story subject, secured releases, directed UGC capture, conducted a remote interview, and edited platform-specific versions for maximum reach and retention. Managed video versioning for TikTok, YouTube Shorts, Instagram, Facebook, and X. Optimized copy, captions, thumbnails, branding, and aspect ratios — each tailored to the platform. Developed a brand book for editors to ensure consistent, streamlined UGC storytelling.

RESULTS

📈 45M+ views across platforms

💬 790K+ interactions across platforms

🎯 Outperformed internal benchmarks for engagement

🎥 5+ platform-specific versions created

🔄 Sparked 5+ additional projects in collaboration with this uploader