OVERVIEW

About the Client:
Twiddy & Company — a vacation rental management brand in the Outer Banks, NC, known for premium properties and content-driven SEO marketing.

Campaign Overview:
Authentic Outer Banks is a branded content series spotlighting the region’s culture, history, and natural beauty. Episodes featured collaborations with The Lost Colony, Chef Wes Stepp, Clark Twiddy, Jennette’s Pier Aquarium, NC Aquarium on Roanoke Island, and local artisans.

A standout episode, Softshell Crabbing on the Outer Banks, told the story of a multi-generational family carrying on this coastal tradition — boosting Twiddy’s SEO, enriching blog and social content, and serving as an educational feature for both aquariums.

My Role:
Co-directed, produced, filmed, and edited 5 episodes. Partnered with local organizations, wrote/co-wrote blogs, and packaged content for multi-platform distribution — including thumbnails, copy, and optimized edits for social.

RESULTS

🌊 Produced 5 episodes showcasing authentic OBX culture

📈 128,000+ views across social platforms

🐚 Softshell Crabbing featured for 1 year at Jennette’s Pier & NC Aquarium, reaching 140,000+ in-person visitors

📰 Strengthened Twiddy’s SEO and integrated into blogs & organic social

🎥 Repurposed for social media, extending reach beyond in-person audiences

🎥 Repurposed for multi-platform publishing, extending reach beyond in-person audiences