Case Study
Rent the Home, Own the Memory
Client: Twiddy & Company
Role: Creative Director (Campaign), Director (Brand Spot), Producer, Editor, Campaign Deployment Lead
Platforms: Web, email, paid ads, organic social (YouTube, Instagram, TikTok, Facebook, X), Google Display, Google My Business, Twiddy.com
Tools: Adobe Creative Cloud, Airtable, Final Draft, Frame.io, WordPress, Flickr
OVERVIEW
About the Client:
Twiddy & Company — a vacation rental management brand in the Outer Banks, NC, specializing in premium properties and family-centered experiences.
Campaign Overview:
Brought Twiddy’s tagline, “Rent the home, own the memory,” to life through a cinematic brand spot and multi-platform content suite designed to drive emotional connection and bookings.
My Role:
Led creative, production, and deployment across web, paid, social, email, and owned channels — optimizing assets for each platform, managing ad campaigns, and ensuring cohesive brand presentation.
RESULTS
📈 +20% booking page traffic
👨👩👧👦 Increase in returning family bookings
🎯 3× engagement on paid ad video content
📸 40+ images captured
🎥 15+ video segments created (5 final edits published)
♻ Utilized: 30+ times on website, 10+ on social, 5+ via email
💰 2 paid ad videos launched
