OVERVIEW

About the Client:
One Mind — a leading mental health nonprofit advancing research, awareness, and advocacy.

Campaign Overview:
One Creative Mind: Artists and Athletes — a webcast and interview series hosted by Olympic gold medalist and mental health advocate Laurie Hernandez — features conversations with creatives and athletes, spotlighting underrepresented voices and exploring the intersection of creativity, mental health, and lived experience.

My Role:
Shaped the social and promotional strategy, collaborated with production to adapt the webcast into long-form, short-form, and micro-video content. Wrote platform-specific copy, designed thumbnails and social graphics, and deployed content across YouTube, TikTok, Instagram, Facebook, and LinkedIn. Ensured all creative aligned with community tone, brand guidelines, and accessibility best practices.

RESULTS

🌍 Elevated underrepresented voices in mental health advocacy

🤝 Strengthened One Mind’s credibility through high-profile, authentic conversations

🎯 Expanded reach across both sports and arts communities

🎥 Adapted 10+ episodes into long-, short-, and micro-form content for multi-platform publishing

📸 Produced 30+ repurposed short-form clips and dozens of promo graphics for social distribution

📈 Achieved above-average engagement rates across all distribution channels

📊 Generated 40,000+ views across platforms