About Me

Hi, I’m Laurel Burgam — a brand strategist and digital creator who believes that great stories spark real impact. I help brands find their voice and show up with intention, blending logic with storytelling to craft content that connects and converts.

With a background in film, psychology, and marketing, I combine creativity and data to build strategies and content that resonate and drive action. I’ve worked across industries — from mental health to luxury travel — translating big ideas into engaging narratives and refining them through analytics to see what truly connects.

Whether I’m behind the camera or mapping out a campaign, my focus is always on helping brands connect meaningfully with their audience.

Outside of work, you’ll usually find me beachcombing with my husband and pup, or happily lost down a Wikipedia rabbit hole.

📩 Reach me at llburgam@gmail.com — I’d love to connect.

🎥 Content Creation

  • Video production/editing (Premiere, AE, CapCut)

  • Photography/videography (DSLR, mobile)

  • UGC sourcing & repurposing

  • Influencer partnerships

  • Graphic design (Photoshop, Illustrator, Canva, Figma)

  • Copywriting & storytelling

📲 Social Strategy & Marketing

  • Campaign planning & content calendars

  • Platform strategy (TikTok, IG, FB, Bluesky, YouTube, X)

  • Community engagement & fan growth

  • Live event coverage (red carpets, watch parties, panels)

  • SEO/SEM

  • Email marketing (HubSpot, Mailchimp)

📊 Analytics & Optimization

  • GA & native platform insights

  • A/B testing & performance tracking

  • Ad performance (Meta, Google Ads)

  • Reporting & data-driven optimization

🛠 Tools & Collaboration

  • Adobe CC, Airtable, Meta Suite, Acquia DAM, Frame.io

  • WordPress, Squarespace, Webflow basics, G Suite

  • Cross-functional collaboration (PR, legal, brand)

  • Vendor, influencer & client account management