About Me

Hi, I’m Laurel Burgam — a digital marketer and content creator who believes that great stories create real change.

You might see me go by a few titles — social media manager, brand strategist, marketing producer — but at the heart of it, I help organizations strengthen the way people experience them. From first impression to long-term relationship, I focus on the full journey: crafting moments that feel genuine, human, and connected.

With a background in film, psychology, and marketing, I bring together creativity and data to build strategies that don’t just look good — they work. My experience spans industries from mental health and nonprofit initiatives to luxury travel and consumer brands, translating complex ideas into purposeful, engaging narratives backed by measurable impact.

I’m passionate about using creative strategy for good — helping mission-driven organizations and thoughtful brands grow their reach, tell their stories authentically, and make a difference in the process. Whether I’m behind the camera or leading a campaign, my focus is always the same: helping brands connect meaningfully with the people they serve.

Outside of work, you’ll usually find me beachcombing with my husband and pup, or happily lost down a Wikipedia rabbit hole.

 

Resume

  • NYU Tisch School of the Arts
    BFA, Film Production | Minor in Psychology
    Summa Cum Laude | Dean’s List
    2016 – 2019

  • Marketing & Content Producer (Freelance + Contract)
    Clients: One Mind, DC Greens, MPEN, The Brooklyn W.A.Y., Beach Food Pantry
    New York, NY | 2023 – Present

    • Planned and executed multi-channel campaigns (social, email, web, experiential) for nonprofits, health orgs, and consumer brands.

    • Translated complex research into accessible, high-impact messaging for diverse audiences, boosting engagement across platforms.

    • Delivered monthly analytics reports to leadership and boards, shaping strategic decisions through data-driven insights.

    Social Media Specialist & Content Creator
    Twiddy & Company | Outer Banks, NC | 2021 – 2023

    • Led content strategy for a luxury vacation rental brand across digital, paid, and organic channels.

    • Managed online reputation and guest communications to maintain 4.8+ star ratings.

    • Produced photo/video assets and ad campaigns, contributing to a 20% year-over-year increase in direct bookings.

    Video Editor & Producer
    The Dodo | New York, NY | 2019 – 2021

    • Produced branded video campaigns in partnership with major sponsors, achieving over 45M total views.

    • Applied performance analytics to refine creative strategy and maximize audience retention.

  • 🎥 Content Creation

    • Video production & editing (Premiere, After Effects, CapCut)

    • Photography & videography (DSLR, mobile)

    • UGC sourcing & repurposing

    • Influencer partnerships

    • Graphic design (Photoshop, Illustrator, Canva, Figma)

    • Copywriting & storytelling

    📲 Social Strategy & Marketing

    • Campaign planning & content calendars

    • Platform strategy (TikTok, Instagram, Facebook, Bluesky, YouTube, X)

    • Community engagement & fan growth

    • Live event coverage (red carpets, watch parties, panels)

    • SEO / SEM

    • Email marketing (HubSpot, Mailchimp)

    📊 Analytics & Optimization

    • Google Analytics & native platform insights

    • A/B testing & performance tracking

    • Ad performance (Meta, Google Ads)

    • Reporting & data-driven optimization

    🛠 Tools & Collaboration

    • Adobe Creative Cloud, Airtable, Meta Suite, Acquia DAM, Frame.io

    • WordPress, Squarespace, Webflow basics, G Suite

    • Cross-functional collaboration (PR, legal, brand)

    • Vendor, influencer & client account management

    • NYU Wasserman Award – Creative Excellence

    • Cayman National Cultural Foundation Scholarship

    • Branded Content Workshop – Stacy Fuller (ex-VP, Refinery29)

    • Visual Storytelling I & II – Alex Buono (DP, SNL / Documentary Now!)

Reach Me At

llburgam@gmail.com — I’d love to connect.