MEDA: Zero-Waste Campaign & Social Media Audit

Scope: Video Editing, animation, graphics, copywriting, strategy

Client: MEDA (Mennonite Economic Development Associates)
Project: Nuts for Coconuts – Zero-Waste Initiative

Overview

To celebrate MEDA’s client going 100% zero-waste and ensuring fair wages, I created a branded campaign and delivered a quick social media audit with strategy recommendations.

What I Did

• Designed an infographic and carousel to visualize the process

• Produced a short reel and animated logo for MEDA’s 70th anniversary

• Wrote platform-specific copy for Instagram, Facebook, LinkedIn, and Twitter

• Audited MEDA’s social channels, recommending the 80/20 storytelling rule, varied formats, vertical video, authentic imagery, and consistent reporting

Result

A campaign that was eye-catching, values-driven, and cross-platform ready, paired with a roadmap for stronger long-term engagement.

Social copy

Nuts for Coconuts is now 100% #ZeroWaste! 🌿✨ We utilize every part of the coconut, from husk to shell, in our #EcoFriendly production process. Not only are we protecting the planet, but we’re also committed to paying #FairWages to all our employees. 🌍🤝 See how we’re transforming coconuts into #Sustainable products!

#SustainableLiving #FairTrade #NutsForCoconuts #MEDA